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It is reported that the will in late June and early July is release, please look forward to. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! source: Samzk& nbsp; & nbsp; & nbsp; a big ad in the Chinese-speaking world since the fall of ignoring the national relig jordans on sale online ion and national sentiment target audience, Nike in China suffered a cultural trap. ? Beijing on June 15, at Quicken Loans Arena in Cleveland, away fighting the defending NBA champion San Antonio Spurs did not give the Cleveland Cavaliers LeBron James Lord any face - even after who in the final outbreak of tens of seconds, hit three-pointers to score closer, but the Spurs still forfeit victory over the Cavaliers to 4: 0 score total swept defending success. hundreds of millions of Chinese fans in front of the TV to witness what is known as "little emperors" James's look of frustration, who by critics as "the god of basketball," Michael? Jordan successors feather boy when to lead his team to create a dynasty, became the talk of the fans. Influence In a few months before, another with "little emperors" in China-related messages generated by the whole Chinese world, it seems, and spiritual inspiration than his skills on the court more larger. creative of "Saw" As one of the world's leading sports equipment brand, Nike, at the same time continue to develop new pr Cheap jordans online air jordan 11 blackout for sale oducts, for the production of advertising propaganda has been sparing no effort its classic advertising slogan "Justdoit" has gained recognition and its strong brand appeal and advertising creative and ingenious idea, also cited a number of stars suck. end of 2004, Nike had just for the protagonist to shoot the one called "Saw," the ad by entering the NBA draft, James soon. Ad, James walked in the tunnel leading to the stadium, suddenly a bright light and took him to the first floor of a five-story building, boarded a separate altar made of stone lions around, dressed in purple robes Taoist heaven. James knocked with acrobatic movements this represents a "false exaggeration" of opponents and flying dunk, but also through the first challenge to a young player true superstar on the growth path. Lens follow James took second layer, this part of the animation performance. Flying notes and floating like China Feitian fairy stands for "temptation", they tried to stop the advance of James. James flying broken buckle rebounds, money and women also will fall apart - with t air jordan 11 space jam for sale he action star to express resistance to all kinds of temptations. The third floor of the building is typical of martial arts, martial arts nunchaku person hand dance represents the "jealous", they collectively to James provocation, he was stunned James came out on top . The fourth layer back to the animation, two Chinese dragon vomit smoke, and ghosts on behalf of "complacency" in followed out. James with skillful dribbling skills go past all the enemies shooting. The last layer is the open platform of the building, there is also the climax of the entire ad. James faces competition from their own, on behalf of the "self-doubt." Under Chinese railings, cornices, pagodas and against a background of Shanghai Oriental Pearl, James and "own" launched a one to one singled out. Self is always the most difficult to break through the barriers, and James dunk with penetration and kick flew rival body, the end of the war, also declared a young player to break through all the barriers to becoming a superstar. can say that this is a very creative and market targeted ads, f Retro jordans for sale ull of Chinese elements. And wherein the cool feeling full of Japanese animation, American hip hop, martial arts and Chinese NBA star, also is Nike's target consumer groups - teenagers very loved. in Nike's view, "Saw" to promote a positive attitude towards life. Nike hopes to encourage young people to face the fear and move forward. As a young man, even in a field such as James, the leader would continue to face the fear from all sides, only by adhering to and overcome fear, self-defeat, will continue to grow. Also proved, from the simple "creative" speaking, "Saw" is excellent. According to Nike's statistics, the advertising time in a month after playing the Nike website, it has more than 2.65 million people were watching through the network. fall in cultural conflicts However, the fact that a number of factors, but can not let this by the American advertising agency in Tokyo WiedenKennedy office responsible for the production, mainly for Asian and American audiences The creative advertising continued to broadcast in China. "see the emergence of Chinese pe jordan retro 14 white/fuchsia blast/black ople have been defeated, and China Figure Dragon's image, I think it detrimental to the image of Chinese people ...... image and advertising dollars to fly together, tarnished the Chinese culture, and even insulted the Chinese people. "In broadcast advertising for some time, the audience said. Another viewer said, "the ad itself is very creative, but people feel a little uncomfortable. 'Chinese people' naked image of the dragon is defeated, people think Nike did not respect the Chinese people, it is the an insult to the Chinese symbol. " And his view has also been a considerable part of people's identity. assistant researcher at the Liaoning Academy of Social Sciences Li Zhiguo opinion, "Saw" appeared in the image of Chinese people and were defeated, we can not say it is a deliberate action, perhaps closer to China Nike wanted audiences, But "controversy audience mainly from cultural differences between countries." Li Zhiguo said that advertising in the slightly cultural discrimination. This ad by the American theme of cultural expressions, and defeated the Chine cheap air jordans se "culture", young people after reading, it is easy to be attracted to overcome process, and gradually accepted, and are willing to buy their products. Although China had a player this ad television said, "Saw" Several people involved China's image ?? "and broadcast advertising is also" not contrary to "Advertising Law". "But more and more from public discontent, had to make authorities to reconsider their position. After the ad aired in more than a month, SARFT official to the provinces, autonomous regions and municipalities radio and television bureau (Hall) and Central Under Television issued a "stop playing immediately" Saw "commercials notice." SARFT's Web site, the ad violated the relevant provisions of the "Broadcast television advertising should safeguard national dignity and interests, respect for Chinese traditional culture" . While the marketing director of Nike Pan Jianhua of China said that China has 1.3 billion people, some of which may have some different ideas, saying the company wanted to encourage young people to face the fear, improve themselve buy cheap jordans online s, but to apologize to Chinese consumers imperative After the ad off the air through its public relations agent in China issued a statement of apology, said:. "Nike for 'Saw' ads in some consumer who caused concern apologize. Nike has no intention to express any disrespect Chinese culture. " Also some people think," Saw "has been triggered very strong dissatisfaction in China, and a number of possible" political "factors, because the advertising design from Japan before, there are some Japanese companies production of advertising related to the political sensitivity of the issue, these ads are automatically replaced later down. For example, in China is more than a magazine Toyota ads, two lions in salute to the Toyota Land Cruiser overbearing SUV and bowed. The feeling of being "insulted" and "discrimination" is not just the Chinese audience, in Chinese-speaking world, "Saw" is also a stone draws thousands of pounding waves. It is said that when the "Saw "The series of ads are printed into 16 open size poster in Singapore more than 700 large and small bus stop pu cheap foamposites blicity column, these beautifully patterned poster caused widespread protests in Singapore masses. Local industry sources said," ad looks brazen and flashy, but very compelling, "and that" it was a deliberate act. "The local ethnic Chinese Singapore is jointly petitioned the government to require this ad a" strike hard ". facts may be able to prove that Nike is not really intentional, nor any disrespect to China - said that "Saw" creative and spiritual connotations from Chinese star Bruce Lee's last movie "death tower", James ? I am a fan of Bruce Lee; and creative director Jim ????? WiedenKennedy most admired person is Mao, he is also in possession of a ???? Andy Mao portrait painting - but, precisely because of neglect of the target audience? national faith and national sentiment, Nike in China suffered a cultural trap, also had to swallow the bitter pill to lose a great idea.11_201009072247271JJPs.jpg (94.17 KB, download number: 0) download attachments saved to the album 2010-9-8 08:39 upload 11_201009072247272B3ft.jpg (81.1 KB, download number: 0) download attachments saved to the album 2010-9-8 08:39 upload 11_201009072247273N6oC.jpg (65.27 KB, download number: 0) download attachments saved to the album 2010-9-8 08:39 upload 11_201009072247274GTkm.jpg (51.02 KB, download number: 0) download attachments saved to the album 2010-9-8 08:39 upload 11_201009072247275Rc9T.jpg (118.22 KB, download number: 0) download attachments saved to the album 2010-9-8 08:39 upload 11_201009072247276l4pn.jpg (86.7 KB, download number: 0) download attachments saved to the album 2010-9-8 08:39 upload 11_2010090722472774NVv.jpg (125.16 KB, download number: 0) download attachments saved to the album 2010-9-8 08:39 upload Today the network exposure Jordan Super.Fly spy 3, recently the playoffs version of Jordan Super.Fly 2 has just released the third generation of products, the spy has been exposed, from the picture did not see the application of Flight Plate technology. We'll keep an eye out for this new shoe. 0.jpg (293.63 KB, download times: 0) download attachment save to album 2014-4-4 upload at 14:41Sports players adidas Originals footwear and Bedwin pushes and series 2013-06-19 10:51:03 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: hypebeast] Print & nbsp; Close Chinese shoes Network June 19 hearing, adidas Originals and Japan this year, fashion brand Bedwin & amp; the Heartbreakers together concocted 2013 autumn and winter footwear line, and the name "adidas Originals by Bedwin." This series in the 1970s as sportswear hair like fusion Bedwin & amp; American retro design elements the Heartbreakers, the team through the leather, suede and other high-quality materials to create a high-end fashion sense, to create a Superstar, Campus 80 ' and ZX-500 shoes, and among the Superstar shoes in brown suede with nylon laces under set, showing a unique outdoor atmosphere, bringing a fresh feeling. & nbsp; & nbsp; & nbsp; In order to highlight the brand characteristics of both sides, in addition to the design team on the tongue logo printed outside the United multiply, also added red three white shoes ankle between the pull ring to make ???. These single product will be available this year in conjunction with the United multiply inside clothing line, let us wait and see! 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